Chrysler Rebrands Itself with New Models

Chrysler was once the epitome of automobiles, inspiring other brands to step up to the standards set by the manufacturer. In recent years, the company has seen its popularity dwindle. Down to two models, Chrysler has appeared to be on the edge of extinction.

Carlos Tavares CEO for Stellantis, the parent company of the former FCA (FIAT Chrysler Automobiles), has indicated that Chrysler is about to be reborn. New models are planned that will provide a relaunch for this icon in the auto industry.

Looking to the future

One of the first models to be debuted will be known as the Airflow, which is an all-electric compact crossover. This model will fit into the same category as the Ford Mustang Mach-E and Tesla Model Y. This model is a four-seater due out by 2025.

Even though the model is still out in the future, the concept model provides some insight into what we can expect. The concept car offers fast charging with between 350 and 400 miles or range for a single charge. The Airflow will also be all-wheel drive with dual 150 kW motors.

The design of the Airflow is modern but similar to other forward-thinking models. This model will boast self-driving technology and over-the-air updates. Each passenger will have a camera in front of them, which is indicative of how Chrysler plans to update and adapt to the changes in technology.

Present indications are that Chrysler will focus on models to fit the family lifestyle with the goal to be all-electric by 2028. So far, Chrysler hasn’t announced other models. However, all signs show they will be electric and geared towards families.

The Chrysler of today

While Chrysler is looking forward with their concept vehicle, the current lineup isn’t completely forgotten. The Chrysler Pacifica Limited received the honor as Best Car Interiors Under $50,000 for 2022 from Autotrader.

Chrysler had developed some innovative storage for younger passengers with connectivity for every seat and features that were easy for the kids to access. Adults still get to enjoy a touch of sophistication with luxury throughout the cabin and quality materials.

Chrysler is the first brand to provide a minivan with both gas and hybrid powertrains. The Pacifica is still the only minivan to feature a plug-in version. It also provides Uconnect 5 as the multimedia system, which is the most advanced version to date.

With the hybrid option, buyers can get 80 mpg in electric mode for a total of 500 miles of range. The motor is paired with the popular 3.6L Pentastar V6 engine. While this model is the most awarded minivan with over 160 accolades, it and the 300 sedan are the only two options in the Chrysler lineup.

The relaunch of this American brand will be interesting to watch as the icon proves itself relevant for the 21st century of buyers.