From Classic to Contemporary: The Storied History of the Lincoln Continental
The Lincoln Continental has long been an icon of American luxury, showcasing a blend of sophisticated design, powerful performance, and cutting-edge technology. From its inception to its most recent iterations, the Continental has continually evolved while maintaining its prestigious status. Let’s explore the remarkable journey of the Lincoln Continental through its most notable years.
1940: The Birth of an Icon
The Lincoln Continental made its debut in 1940 as a personal luxury car. Designed by Edsel Ford and Eugene T. “Bob” Gregorie, it featured a long hood, short deck, and an elegant, streamlined body. The first Continental was a coupe, often considered a landmark in automotive design, setting the standard for luxury vehicles. Its distinctive, hand-crafted look earned it a place in the Museum of Modern Art in New York.

1956: The Mark II Era
The Continental Mark II, introduced in 1956, was a pinnacle of automotive luxury. It was produced by the short-lived Continental Division of Ford Motor Company. Priced at nearly $10,000, it was one of the most expensive cars of its time. Each Mark II was meticulously hand-built, featuring top-quality materials and a powerful V8 engine. This model was aimed at the elite, competing with the likes of Rolls-Royce.
1961-1969: The Presidential Years
The 1961 Lincoln Continental is perhaps the most iconic version of the car, known for its “suicide doors” (rear-hinged back doors) and sleek, minimalist design. This model was also famously used by President John F. Kennedy and became a symbol of American luxury and power. The 1960s Continentals were renowned for their comfort, advanced features, and imposing presence. They became a staple in the executive and governmental fleets.
1981: Downsizing and Modernization
In 1981, the Lincoln Continental underwent a significant transformation. It was downsized to better compete with European luxury brands and to comply with new fuel economy regulations. Despite the reduction in size, the Continental maintained its luxurious interior and advanced features. All in all, the new model included technological innovations such as digital dashboards and onboard computers, keeping it relevant in a rapidly changing market.
1998: The Last of the Big Sedans
The 1998 Lincoln Continental marked the end of an era. This ninth-generation model was the last full-size, front-wheel-drive luxury sedan to carry the Continental name until its revival in 2017. It featured a powerful 4.6-liter V8 engine and was packed with high-tech amenities such as air suspension, heated seats, and a premium sound system. This model was praised for its smooth ride and spacious interior, catering to traditional luxury car buyers.

2017: The Revival
After a long hiatus, the Lincoln Continental was revived in 2017 as a flagship model, aiming to reclaim its status in the luxury market. The tenth-generation Continental showcased a bold new design, with a distinctive front grille and elegant lines. It was equipped with the latest technology, including a suite of driver-assistance features, a luxurious interior with 30-way adjustable seats, and a choice of powerful engines. Overall, this modern Continental was designed to compete with top-tier luxury brands and hopefully attract a new generation of buyers.
2020: The Farewell
In 2020, Lincoln announced that the Continental would be discontinued after the 2020 model year. The final iteration of the Continental continued to embody luxury and sophistication, featuring advanced technology, premium materials, and powerful performance. While its production has ceased, the legacy of the Lincoln Continental lives on in the hearts of automotive enthusiasts.
Overview
Each era of the Continental has brought innovations and luxury, making it a symbol of American automotive excellence. Whether remembered for its presidential associations, groundbreaking design, or technological advancements, the Lincoln Continental remains a timeless classic in the automotive archives, celebrated for its consistent contributions to luxury and innovation. Whether you are a car enthusiast, a history buff, or simply appreciate the finer things in life, the legacy of the Lincoln Continental is sure to captivate and inspire.
We hope you enjoyed this look back at the Lincoln Continental! If you have a memory with this luxury sedan, please share it in the comments below. Afterwards, browse through another Headlights feature on the 300SL Gullwing.