How Norway Became The Leader of EV Usage
The 2021 Super Bowl gathered fans across the nation for a night of socially-distanced fun. Even if you weren’t an admirer of football, the super bowl advertisements kept viewers entertained and glued to their tv’s during commercial breaks.
One advert in particular became the biggest talk of the night (well besides Tom Brady).
General Motors delivered a campaign in congruence with the current trend in automotive manufacturing worldwide. This year, the American automaker took a playful jab at Norway for being the leading electric vehicle user.
If you haven’t laughed today, take a look at Will Ferrell’s revengeful plan to take on the Nordic country:
Comedies aside, the hard truth is Norway continues to take names in the road to electric usage. Norway’s Road Traffic Information Council claims that 54.3% of new car sales were electric in 2020, and that number is expected to grow significantly by 2021.
It’s clear Norway is on a mission, one that most countries should take note of. Even with a population of 5.4 million, it’s built an electric revolution and community of EV patrons who are warmly embracing a world without emissions.
The Scandinavian way
The Scandinavian country has shown us that electric transport can be the future, and its high time others started following their lead. For decades, the Norwegian government has offered tax reductions and special incentives for EV users in an attempt to popularize this mode of transportation. At one point they were even giving out free and discounted parking to registered EV drivers.
As sales have boomed, so has the commitment of their citizens. As a country that runs almost entirely off hydropower, it’s practically unnatural to take part in anything that isn’t eco-friendly. Even Norwegians are notorious for upholding one of the healthiest lifestyles, consisting of a healthy diet and active way of life.
Most recently, Norwegian officials claimed by 2025 that all new cars, including commercial and public transportation, will need to be electric. It’s an ambitious strategy no doubt, but if there is any country that can do it, it’s Norway. It’s evident its citizens take great pride in their EV usage and long term commitment to a green lifestyle.
This month, The University of Agder in Southern Norway made light of Will Ferrell’s discontent by producing a comedic response to the American super bowl ad. Check it out below:
Introducing Generation E
General Motors’ new logo is not the only thing making a change this year. The American automaker is making a bold transition to electric manufacturing in 2021, by defining a new generation of drivers, known as Generation E. With the power of their artfully designed ultium batteries and flexible platform, GM can now plan for a zero emission future that #EverybodyIn will take part of.
An electric road ahead, gearing closer to an all-electric future
The U.S. might be a little late to the game in comparison to the Nordic country, but the good news is we are heading in the right direction. With climate change and oil concerns remaining a popular concern in our country, it’s admirable of GM to make a powerful initiative towards electric manufacture in the future. And this year’s superbowl ad definitely made a statement.
While it might take some time before drivers completely embrace an all-electric ride, we have every hope that plug-in models and EV public transportation will become the norm in years to come. Norway is just showing us the right way to do it.
What is your reaction?
