Select Subway Locations to Include EV Charging Oasis
Fast food is one of America’s favorite pastimes, and the Subway franchise namesake is one of the most lucrative nationwide. Boasting a brand value of nearly 14.7 billion U.S. dollars in 2021, you can find nearly 25 thousand locations to enjoy a Subway sandwich in North America alone. There is no denying that they “have the foot traffic to succeed”, as they serve up about 5,300 sandwiches every 60 seconds. As the future of electric vehicles is now here, it seems reasonable to put chargers at a brand that sells roughly 325,000 sandwiches every hour!
Subway will include EV charging stations
This project underway is known as “Subway Oasis”, which will equip the wildly popular sandwich shop with EV charging stations as an added appeal. There will be charging canopies with multiple ports, picnic tables, Wi-Fi, restrooms, space to breathe, and playgrounds for leg-stretching. The partnership is slated to be with tech companies GenZEV Solutions, and RED E Charging for implementation.
The EV charging stations are scheduled to start rolling out this year at select, new or recently remodeled locations. Making the best of the extra time spent by the customer in these flavorful settings, there will be dedicated promotions on hand to enjoy. This won’t just improve guests’ experiences but will also make entire neighborhoods more sustainable and eco-friendlier. The software provided by Red E Charging has been an integral positive force in infrastructure creation.
Others are quick to join the plug-in party:
The tastebud tempting Taco Bell has also announced plans to incorporate EV charging stations. Other frequented retail destinations such as Target and Wal-Mart are planning on offering EV charging at some locations. Subway’s plan may offer a bit more of convenience, as we can imagine the cue to wait your turn could be a bit on the quicker side! 89% of EV drivers make a retail purchase while charging, and 28% of EV drivers use public chargers each week.
This is a very smart move for Subway, as they will attract even more loyalty and prominence in their segment during charging times. Offering easy payment options such as RFID, Apple Pay, Google Wallet, and all major credit cards, most EV charging stations work on all-electric vehicles, with Tesla seeing a need for an adapter. With even Rolls Royce getting in on the ever-changing electrification game, each year brings an increase in viable demand for EV charging.
Why is this groundbreaking EV charging technology so important?
When you have the urge to take the family (or just yourself!) out for a bit at a well-known chain like Subway, this is where you begin to think as a gas car owner would. You don’t want to eventually be running on fumes! An EV has a lithium-ion battery which changes depending on the type and size of the EV. Measured in kilowatt-hours, a common battery lasts for around 150 miles before it needs recharging.
Most auto companies have been investing in sustainability, with over $30 trillion now invested worldwide. Studies show the tremendous financial impact on valuations, profits, and reputation. Customers are now more willing than ever before to pay companies to embrace green initiatives. Over 70% of EV buyers have a 4-year college degree or higher, and annually make over six figures. Gen Xers are buying the highest number of EV models, at just under 40%.
Sips, sandwiches, and planet-saving:
Just like drive-ins were during the 1950s, fast-food joints nationwide are still a social hive! The pandemic made some consumers live on more solitary terms, but society has roared back to socializing in a major way. Last year Starbucksadded 15 charging stations along a 1,350-mile route from Denver to its headquartered roots in Seattle. Subway also saw growth in nontraditional development during 2022 as interactive smart fridges popped up at Grab & Go retail locations.
Volvo and ChargePoint worked together in collaboration to install some of the first chargers, with a location in Provo, Utah being the first in line. In 2012, there were fewer than 200,000 electric vehicles in use worldwide, a figure that grew sizably to over 3 million by 2017. It has been encouraging to see that the general public is changing their opinion in the US faster than previously predicted, with California seeing 1 million plug-in electric cars sold.
Faster charging times require methods that have the technology to cool conductors, with fast chargers completing the job in just 20 minutes. What do you think of Subway’s plan to add chargers? Are you a fan of electrification, or does it seem like things are changing a bit too fast in the auto world? Let us know in the comments below, or check out another article about different forms of EV batteries here.