Michael Jordan Adds $2 Million Pininfarina Battista Targamerica to His Car Collection

Basketball legend, cultural icon, and now established NASCAR team co-owner, Michael Jordan, is no stranger to making headlines—whether it’s for his on-court dominance, business ventures, or enviable lifestyle. Most recently, Jordan’s name popped up in the world of luxury when he added a $2 million Italian sports car, the Pininfarina Battista Targamerica, to his already impressive car collection.

Battista Targamerica, the world’s first coach-built electric hypercar, made its world premiere at The Quail, A Motorsport Gathering during the prestigious Monterey Car Week in August, a fitting stage for such an exclusive creation. Curious about what makes this hypercar so unique and why it caught Jordan’s attention? Let’s dive in.

A new jewel in Jordan’s crown

Known for his penchant for high-end, exclusive toys, Jordan has always had a taste for luxury, and this new addition is no exception. The Pininfarina Battista Targamerica is now one of the most exclusive electric hypercars on the market today. With a price tag just over 2 million, this vehicle was designed for high stake buyers like Jordan who seek jaw-dropping performance and cutting-edge technology, wrapped in a sleek, futuristic package.

What Makes the Pininfarina Battista Targamerica Unique?

Hand-built by the highly skilled artisans in Cambiano, Italy, this car is a true work of art—crafted with meticulous care and precision, far from the realm of mass production. Its distinctive silver and blue color palette and open-top, roofless profile make it a visual marvel, embodying Automobili Pininfarina’s PURA design philosophy. The result? A hypercar that offers not only exhilarating performance but also an intimate reflection of its owner’s personality and lifestyle.

While it’s obvious to see the Battista isn’t just any electric sports car on the market—there are several standout features that make it a true gem in Jordan’s eyes:

• 1,900 Horsepower: Yes, you read that right. The Battista can rocket from 0 to 60 mph in less than 2 seconds, placing it among the fastest cars in the world.
• Electric Power: This high-performance vehicle doesn’t sacrifice speed for sustainability. It’s fully electric, with a range of about 300 miles on a single charge.
• Exclusivity: Only 150 units of the Battista will ever be produced, making it one of the rarest cars on the planet—perfect for someone like Jordan, who values rarity and one-of-a-kind status.
• Stunning Design: Italian craftsmanship is at the heart of the Battista’s design. It’s sleek lines and aerodynamic form marries beauty with function.

Nod to history

The inspiration behind Battista Targamerica comes from another iconic creation by Pininfarina—the 1986 Ferrari Testarossa Spider, designed for Gianni Agnelli, Fiat’s Chairman. You may recognize some of the similarities in the horizontal rear luggage lines and silver finishes accentuated by blue and black details.

Custom cigar holder and humidor

With a hypercar this special, it’s only fitting that it comes included with some unique luxurious finishes. While the interiors embody the Italian craftmanship, one of the most remarkable features is the custom cigar holder and humidor, expertly crafted from aluminum and glass and nestled between the two seats.

This stylish, backlit addition isn’t just for show; it can hold up to three cigars, and the ambient lighting shifts to match the car’s five driving modes: Calma, Pura, Energica, Furiosa, and Carattere. Each mode brings its own vibe, from calming greens to striking reds, creating a driving experience that’s as much about lifestyle as it is about speed.

The Pininfarina Battista Targamerica and Jordan are a match made in automotive heaven

Overall, Jordan’s love for cars spans decades, with his collection boasting rare finds like a Ferrari 512 TR, a custom-built Corvette ZR1, and multiple Mercedes-Benz models. But what truly sets the Battista apart as an ideal addition to Jordan’s sacred collection is its blend of exclusivity and eco-consciousness. And as electric vehicles increasingly dominate the automotive market, Jordan’s latest investment keeps him at the forefront of this exciting evolution.

Overview of the Pininfarina Battista Targamerica

Paolo Dellachà, CEO of Automobili Pininfarina, expressed it best:

“This vehicle demonstrates the infinite possibilities our team can design and engineer. It’s a true testament to our artisans’ world-class craftsmanship—a one-off electric open-top hypercar tailored to a client’s exacting vision.”

While we love to see Jordan’s collection grow, the excitement surrounding this model is hard to deny for anyone who is a true car enthusiast. Check out the video below to experience the full power and speed of the Pininfarina Battista Targamerica! Next, head over to another recent Headlights feature on the McMurtry Spiraling.