The Future of Car Collecting: How Gen Z is Driving the Trend

When we think of car collectors, images of Baby Boomers meticulously restoring iconic muscle cars often comes to mind. However, there’s a new generation revving up to make its mark on the car collector scene—Gen Z.

Born between the late 1990s and early 2010s, Gen Z has been raised in the digital age, where access to technology, media, and global trends is instantaneous.

When something as simple as a TikTok dance or meme goes viral, it can quickly become a global phenomenon, influencing fashion, language, and pop culture across continents within days or even hours.

A recent Hagerty 2024 “Future of Driving” survey uncovered a surprising facet of Gen Z that many older generations might not expect. The study reveals that Gen Z’s interests go beyond the latest TikTok trends and emerging technologies, highlighting a growing passion for driving and classic cars.

While nearly half (47%) of all respondents expressed interest in owning a classic car, an impressive 60% of Gen Z participants shared particular enthusiasm for owning an older model—significantly higher than the 31% reported by Baby Boomers.

Gen Z’s love for cars goes beyond nostalgia

While they may not have the same nostalgic attachment to classic cars as older generations, their unique interests in vintage goods and preferences are reshaping the future of car collecting.

The “Future of Driving” study found that seventy-seven percent of Gen Z respondents said they either loved or liked driving. This indicates a promising future not only for the auto industry as a whole, but also for the collector car community.

The data is clear that Gen Z isn’t just playing car video games, watching YouTube or creating social media content, they’re also finding ways to participate in the collector car community.”

– McKeel Hagerty, CEO and Chairman of Hagerty

This younger generation’s interest in classic vehicles is being fueled by a blend of social media influence and engaging real-world experiences.

In fact, 39% of Gen Z enthusiasts report discovering classic cars through YouTube. Another 38% cite Instagram as a key source of inspiration. For many, their first tangible experience with classic cars comes from attending car shows, a significant 40% of them mentioned as a critical entry point to the hobby.

What kind of cars does Gen Z like?

When it comes to specific vehicles that capture the Gen Z imagination, Mazda Miatas from 1990 to 1998 top the list. These iconic roadsters, known for their sporty handling and open-top driving experience, are particularly popular among this demographic.

Over 1.1 million Miatas were sold since their debut, cementing their status as a beloved classic. In contrast, Millennials have shown a strong interest in the GMT400 Series trucks from 1988 to 2000, reflecting a different but equally deep-seated appreciation for vehicles of their era.

An eye for uniqueness

Gen Z also has a strong eye for aesthetics and design. This translates into a love for unique, rare, or unconventional cars. Perhaps certain models that your average collector wouldn’t entertain. They seek cars that stand out and reflect their individuality. This has led to a renewed interest in quirky classics like the Datsun 240Z, the Volkswagen Vanagon, or even retro designs like the Ford Bronco.

A new generation at the wheel

Gen Z may be the youngest generation of car collectors, but they are already making an impact. From their love for 90’s models to their focus on community, they are reshaping what it means to be a car enthusiast in the 21st century.

As they continue to blend tradition with innovation, we can expect Gen Z to drive the collector car market into an exciting and uncharted future. What are your thoughts on the findings from the Hagerty 2024 study? Share your opinion on Gen Z’s surprisingly interest below!