The all-new, redesigned 2021 Ford Bronco is here, ladies and gentleman. In mid-July 2020, Ford officially released a statement, followed by photos, videos, and specifications, showcasing its new Bronco. Over the past few years, car buyers became increasingly interested in Ford’s old Broncos. Many buyers would reinvigorate the Bronco by giving it a new paint job, some engine work, and upgraded wheels. In an age where boxy cars (G-wagons, Wranglers, Land Rovers, etc.) are becoming more and more desirable, it’s no surprise that Ford took the hint. 

The rebirth 

We haven’t seen a new Ford Bronco since its last Bronco was made and sold all the way back in 1996. Since then, Ford focused on its industry-leading F brand pickup trucks. Also an industry leading vehicle, the F-lineup was a money-making machine for Ford. And, there’s no question that Ford plans to do the same with the newest Bronco. For one reason or another, over the past few years, the Bronco has picked up traction. Long before Ford released its plans to make a new Bronco, they were already “coming back into style.” So, it makes sense for Ford to be making a gigantic splash in the industry it quite literally started about one hundred years ago. 

With the growing popularity of SUVs and outdoor-type vehicles, the Bronco is sure to hit the spot. Both vintage Bronco owners and newcomers paraded into the Ford website on the release date to pre-order their new 2021 Bronco, crashing and freezing the Ford website. The popularity of the Bronco is already tangible. 

Specs and features

The new Bronco lineup boasts three different models: the two door, the four door, and the sport (from left to right in the photo above). Each model will offer slightly different configurations, and there are a number of optional add-ons so that the owner of the vehicle is able to customize his/her perfect Bronco experience. The doors and the roof panels can be easily taken off the car just like a Jeep Wrangler. The interior has an optional 12-inch touch screen display, go-pro and camera mount capabilities, and minimalist design to create an easy configuration flow. 

As far as anyone knows, Ford will introduce the Bronco with two different engines:

  • Base model, 2.3 Liter EcoBoost 4 cylinder with 270hp
  • Upgraded 2.7 Liter V6 with 310hp

The 7 speed manual transmission will only be offered in the 4 cylinder Bronco, comprising 6 gears and a special crawler gear. The other models will offer Ford’s 10 speed automatic transmission. There are other options like heavy-duty long-travel shocks, off-road mapping technology, off-road cruise control, and one-pedal acceleration or braking for rock climbing. The “Sasquach” package gives you a beefed up Bronco, boasting 35” mud tires, in addition to your choice of 7 different trim packages. 

All of this means one thing: Ford’s Bronco is coming back strong

And the competition is shooketh 

We would not want to be Jeep right now. The beloved Jeep Wrangler has been a staple in America for as long as it’s been around. The off-road/on-road dual style capabilities that the Wrangler offers, all the while at an affordable price, has allowed the Jeep brand to carve a deep niche in the automotive market. Few competitors have been able to… well… compete. Most people hear the word “Jeep” and automatically think of a Wrangler — we’d love to see a statistic quantifying the amount of people that don’t even know there are other cars in the Jeep lineup besides the Wrangler! The point is this: the Wrangler has always been the staple outdoor, doors-off-the-car lifestyle vehicle. Until the Bronco is released, that is.

Ford has yet to release the actual number of pre-orders that have been made in the days since the Bronco’s launch. Still, the stir it’s caused in the automotive industry is reason enough to believe that it’s a pretty substantial number.

Wrangler might have finally met its match, and Bronco is her name.

Cristofer Montel
Cristofer Montel is a South Florida Native, swearing that Boca Raton is much more than just a retirement destination for Northerners. He went to Florida State University for his Bachelors degree and then on to Nova Southeastern University for law school. In his spare time, he scrolls through pages and pages of car content on Instagram. When he’s not drowning in legal work, he writes for a marketing and advertising consultancy

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    1. Ah yes, the classic white Ford Bronco

    2. awesome article !

    3. Get out of the way Wrangler!! The Bronco is back reclaim its title! If this article made you excited about the new Bronco then you should also check out an excellent video from Donut Media down below.

      1. Thanks for the link, clay.

    4. I still prefer the Toyota variant the Fj Cruser! But this will be great for the market, competition makes everything better!

    5. The new bronco looks great, I think it will be good for Ford.

    6. These kinds of sort of specialized-general cars are always interesting to me.

    7. We need a new Bronco in our family, my wife keeps hinting. But I also want to know more about what tech they will use for the headlights and tail lights 🙂

    8. I had to look up a picture. I wish one would have been included here. I can definitely see how this will be a competition for the Jeep. Especially since Ford customers are so loyal. I have to say, that thing is snazzy!

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